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Search Engine Optimization

Search engine optimization (SEO) is confusing, time-consuming, and expensive. Yet it's a necessity many businesses have as part of their online strategy. Utilizing Compass, search engine optimization is easy and incredibly effective. Just add content to your website. Compass does the rest automatically.

Here's How it Works:

1. Publish Content
2. Compass updates your website's sitemap and immediately notifies the search engines
3. Search engines visit your site, check with Compass to see what has changed, and include your updates in their search results. 

Without Compass, this process could take weeks or even months - leaving you with missed monetization opportunities.

An arsenal of search optimization weapons.

Rather than waiting for the search engines to check your site on their own - a process which can take weeks or even months - Compass takes a proactive approach letting the search engines know exactly when they should come by.

Search-Friendly URL Structure
The URL is one of the top places to put your keywords. Compass not only keeps URLs search engine friendly, but lets you specify which keywords show up on what pages.

XML Sitemap
Compass automatically keeps an up-to-the-second listing of every piece of content on your website, how important that content is, and when it was last modified - all in a format search engines understand. This is the fastest way for search engines like Google to know when your site has been updated, and go directly to the page that was updated to produce better search results.

Search Engine Notifier
Anytime you update your site, the Compass Notifier will go out and notify each of the major search engines that your site has been updated. Rather than waiting for the search engines to check your site on their own - a process which can take weeks or even months - Compass takes a proactive approach letting the search engines know exactly when they should come by.

Permanent Redirects and Canonical URLs
Compass uses permanent redirects and other tools to ensure the right pages of your website get search engine authority assigned to them accurately. Many websites unknowingly instruct search engines to dilute their authority and ultimately hurt their search rankings. Compass prevents this from happening to ensure you get the most out of search engines.

RSS Pinging
For blogging - Compass will notify the popular blogging search engines like Google Blog Search and Technorati that your blog has been updated. Compass will also notify other blogs when you've linked to them. Both will help you quickly increase traffic and online visibility. In some instances, your blog post can be included in the search engines in under 60 seconds from posting.

Meta Tagging
Compass gives you full control over title and meta tags such as keywords and description. Add custom meta tags, or include tags required for website verification with services like Google Webmaster Tools or Yahoo! My Sites.

Much More
Compass does much more including letting you specify image alt attributes, link titles, custom 404 error pages, creating a strong internal link structure, search-engine friendly code, and managing a robots.txt file - most of which is fully automated.