RSS feeds help your site attain increased readership and more repeat traffic. RSS feeds in Compass can be used in a feed reader (like Microsoft Outlook) so prospective clients, media, and other website visitors can be conveniently notified when you update parts of your website.
How visitors might use your Compass RSS feeds.
Compass creates and maintains RSS feeds for your website automatically. The most common areas for the feeds are press releases and your blog. In the blog for example, visitors can subscribe to a variety of feeds. A visitor who is interested in all of your blog posts may subscribe to the feed for your entire blog; another visitor may subscribe just to the comments feed for a particular post. And other visitors may choose to subscribe only to a specific section of your blog. Whichever option visitors take, RSS feeds offer convenience for visitors and promote readership of your website.