Ixpleo, Inc. Makes Usability the Focus with Compass CMS

TEMPE, Arizona – November 19, 2009 – Ixpleo, Inc., an Arizona-based web development firm, today announced the public availability of their hosted (SaaS) web content management system, Compass Web Publisher. The Compass content management system (CMS), which has been in private beta since 2006, allows organizations to manage virtually every aspect of their website in-house without any technical knowledge or IT staff. While most CMS vendors put their attention on feature lists, Compass focuses primarily on usability and finding new ways to make processes simpler for end users without eliminating functionality.

"The overwhelming majority of organizations using a CMS are not satisfied with the usability available in their platform," said Cristian Graziano, President of Ixpleo, Inc. "In an industry where features come before usability and steep learning curves are the norm, Compass offers a customer-centric alternative that users of all skill levels feel comfortable – and actually enjoy – using."

The usability in Compass is quickly garnering attention by many organizations evaluating CMS solutions. "Businesses are realizing that a hard-to-use CMS is a deterrent for users," said Graziano. "Users want something that's quick and easy-to-use. If they have to fight with the application or memorize complex steps, they will avoid using it and the business will ultimately bear the cost."

CFO Selections – an Inc 500 financial consulting and executive search firm – has been using Compass CMS since 2006. During this time, CFO Selections has gone from struggling to manage their website updates to a dynamic website utilizing Compass with press releases, a corporate blog, events, and built-in analytics. Tom Varga, Managing Partner of CFO Selections said, "Compass has been an invaluable tool for our firm as we've grown to nearly 30 consultants and expanded our service offerings. Compass has allowed us to take control of our website and provide our clients with the real-time information they are looking for without having to worry about maintaining servers or an IT staff."

More than just easy to use

Compass is a revolutionary platform that's changing the landscape in the CMS industry.

Powerful Search Engine Optimization

Compass delivers aggressive search engine results. Search engine optimization (SEO) is handled entirely by Compass so users aren't burdened with repetitive, tedious tasks. One of the many things Compass does to improve SEO is automatically notify the major search engines when the website is updated. When the search engines stop by, Compass tells them exactly what changed so they can include the results in their search index quicker.

Bringing People Together

The Compass Collaboration Suite – which includes user permissions, asset locking, internal messaging, and a tasks system – is a must-have for any multi-user environment. Marketing can delegate website responsibilities to anyone in the organization and oversee progress.

Social Media Integration

Compass integrates with social media platforms to help organizations promote and distribute their content. Facebook Connect integration allows 300M Facebook users to comment on the blog and share their comments with Facebook friends. Status updates can be posted directly to sites like Twitter from within Compass.

Fully Managed SaaS Solution

Ixpleo offers Compass as a fully managed, Software as a Service (SaaS) solution. The IT infrastructure, software updates, and website backups are handled by Ixpleo to eliminate everything technical from managing a website. Various support options are also offered. Compass clients benefit from lower costs, faster deployment, and cutting edge features included with Compass software updates.

Compass Web Publisher is available from www.compasswebpublisher.com or by calling (800) 634-4691. For more information or to schedule a demo, please call or visit the Web site.

About Ixpleo

Ixpleo, Inc. is an Arizona-based website development and consulting company founded in 2005. Ixpleo helps businesses plan and deploy results-based web sites and web applications tailored to each individual business to suit their specific set of needs. Ixpleo is the developer of Compass Web Publisher – a fully-managed (SaaS) web content management system that allows organizations to manage virtually every aspect of their website in-house without any technical knowledge or IT staff. To learn more about Compass, visit www.compasswebpublisher.com.
 
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